China ASICS x Junna Maruyama​

Special Exhibit: Shanghai ASICS Huaihai Road Store

From Saturday, January 7, 2023 to Monday, February 6, 2023

A collaboration between artist Junna Maruyama and the Chinese subsidiary of sportswear brand ASICS has been realized. Collaboration products between sneakers and trainers were sold at ASICS domestic stores and e-commerce sites in China, including Shanghai and Beijing.

Additionally, in conjunction with the sale of collaboration products, an exhibition will be held at the newly opened Shanghai ASICS Huaihai Road store.

In addition to products, the exhibition also exhibited a new work, "SHINE" created in conjunction with the collaboration, and Junna Maruyama's original character, "Pyonsuke".  At the same time, a limited number of original sneakers designed with the motif of "SHINE" and a set of "SHINE" prints were announced.

For this collaboration, HRD Artist Label (Japanese corporation: HRD ART Co., Ltd.), which has strengths in the art market in Greater China, was in charge of licensing.